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Updated over 8 years ago on . Most recent reply

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72
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Sean C.
  • Real Estate Professional
  • San Jose, CA
14
Votes |
72
Posts

What is your guy's DM response?

Sean C.
  • Real Estate Professional
  • San Jose, CA
Posted

For those who has direct mail experience in the Kansas City Market, or St Louis Market.. What is the general response rate in this area?

Postcard?
Yellow Letter?
Branded professional Letter?

Most Popular Reply

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223
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185
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Ethan Summers
  • Austin, TX
185
Votes |
223
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Ethan Summers
  • Austin, TX
Replied

@Sean C. Direct mail marketing in your target market im unsure of. However you must send out 5-7 campaigns in most areas to receive a ideal return on investment and stand out from the competition. National averages below. 

Yellow letter: 1-2%

Postcard: .5-1%

Professional Letter: Vary you'll get a higher response rate that doesn't always translate into motivation though. 

Id suggest adding cold calling to your efforts. I hope this helps PM me if you have any specific questions! 

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