I'm an inbound marketing expert - how do I use this as leverage?
After following BP for a year, I've been trying to figure out how to leverage my marketing skills as an in to REI. This morning at the gym I listened to podcast episode 508 with Carrot.com founder Trevor Mauch. It lit a fire in me because everything he talked about are my areas of expertise:
Inbound marketing
Content marketing
Email marketing
SMS text campaigns
SEO
Cross-channel marketing (websites, social media, podcasts, Youtube)
Paid ads (Google, LinkedIn, Facebook)
I work in marketing as a campaign strategist and copywriter for a SaaS company that is a CRM, marketing automation, and sales management system for small business. I've also done freelance work for FollowUp Boss, and I've been in this type of work for 18 years, with a small break to teach in between.
I do this stuff all day, and I know how powerful it can be for real estate investors. I also know how strapped for time they are when it comes to learning new marketing methods, creating content, setting up funnels from top to bottom, etc.
Do you think it's viable to leverage my skills for a strategic partnership with a real estate investor?
I don't want another job. I already have freelance clients outside of my salaried position. I am looking for a way to build wealth, learn REI, and support the scale and growth of another real estate investor.
I've looked around online for an RE investor or firm looking for something like this, but I haven't seen anything come up. If you have any suggestions on how to make this work, I'd love to chat.
TIA!
Kellie