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Updated 22 days ago on . Most recent reply

User Stats

83
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29
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Stephen Geluz
  • New to Real Estate
  • Los Angeles, CA
29
Votes |
83
Posts

Auto-enriching new seller leads before you open the row

Stephen Geluz
  • New to Real Estate
  • Los Angeles, CA
Posted

Pulling owner info, last sale, year built, comps for every new lead is 10 to 15 minutes per lead, easy. Across 20 leads a week, that adds up.

Here is an auto-enrichment flow that handles it before you even open the row.

1. Trigger: new row added to the lead Google Sheet.
2. The flow grabs the property address from the row.
3. Calls a public county assessor lookup or a cheap scraping API. Some options run about $0.01 per lookup.
4. Pulls owner name, last sale date, last sale price, year built, and tax-assessed value.
5. Writes those 5 fields back to the same row.

By the time you look at the lead, the basics are in front of you. Helps prioritize who to call first. Setup takes an afternoon. Total monthly cost stays under $5 at most volumes.

Curious what others here are using for the lookup. Public assessor sites vary a lot by county, and the cheap APIs aren't equally good in every market.

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