New to Real Estate · Los Angeles, CA · Member since 2023 · 83 posts · 29 votes
Pulling owner info, last sale, year built, comps for every new lead is 10 to 15 minutes per lead, easy. Across 20 leads a week, that adds up.
Here is an auto-enrichment flow that handles it before you even open the row.
1. Trigger: new row added to the lead Google Sheet. 2. The flow grabs the property address from the row. 3. Calls a public county assessor lookup or a cheap scraping API. Some options run about $0.01 per lookup. 4. Pulls owner name, last sale date, last sale price, year built, and tax-assessed value. 5. Writes those 5 fields back to the same row.
By the time you look at the lead, the basics are in front of you. Helps prioritize who to call first. Setup takes an afternoon. Total monthly cost stays under $5 at most volumes.
Curious what others here are using for the lookup. Public assessor sites vary a lot by county, and the cheap APIs aren't equally good in every market.
Specialist · Goa, India · Member since 2026 · 175 posts · 36 votes
3mo
The math on this is convincing — 10 to 15 minutes per lead adds up fast at any real volume, and having the basics already in front of you before the call changes how confident you go in.
The enrichment on the outbound side is the piece most people skip. What's interesting is there's a similar gap on the inbound side — when a motivated seller or buyer reaches out directly, the first few minutes matter just as much as the data quality. The lead is live and waiting.
The Google Sheets trigger approach is clean for this kind of workflow. Curious Stephen — are you also using the sheet to track when leads are responded to, or is this purely for the enrichment side?