Using social media to generate wealth

[Declan Kaster]

I've read that using social media is important for a business to become visible. So I started a twitter page. My question is, how do the followers I get lead to contacts/more properties/better deals, and ultimately more wealth?

[Chris Clothier]

Originally posted by @Declan Kaster:

I've read that using social media is important for a business to become visible. So I started a twitter page. My question is, how do the followers I get lead to contacts/more properties/better deals, and ultimately more wealth?

 You talk to them in ways that matter.  Using social media to only shootout properties is one the best ways to create a non-responsive list.  They will see you as a sales person hawking his goods - not as an information provider or a trusted voice in real estate.

The best way to build a list on Twitter is to follow influential voices in real estate.  Retweet items from them that you agree with or want to share with others.  Use the direct connect feature to speak directly to those people and directly to anyone who shares your tweets.  Ask real questions and thank them for the info they share and thank those that share your information.

At the same time, share articles, data, reports - whatever you can share - that has real information in it tied back to your particular area or neighborhood or city.  Share information that helps anyone who reads your tweets that you can be a trusted voice in your niche of real estate.

What you will see happen, and it happens over time, is that your followers will follow you because they trust you.  They will share your information, they will have real conversations with you on the site and when you send out a house for sale or a property for rent or a need for something....they will respond.  When they know you are real and willing to interact they will be a very valuable and responsive list.

Otherwise, you will just have a bunch of followers who are not worth anything and sure will not be helping you build wealth.