Website & Optimizing Online Marketing?
Input sought on creating a website and optimizing online marketing! I'm that newbie choosing between websites and liking what I see so far from Lead Propeller. I was initially looking at the free and premium websites I was offered through my association but noticed that the how-to video setting them up are from 2009 (might as well be last century in the website world) and generally they seem a bit lackluster and too cookie cutter. As a newbie, I'm obviously concerned with getting max bang for the buck and it seems I'm gleaning from discussions here on BP that maximizing foot traffic to the website in the short term & efficiently is done with:
A) Having professional website(s). Individual ones tailored to your target audience (motivated sellers, buyers, wholesalers) with:
-1) Testimonials (built over time since I'm a newbie)
-2) Blog posts
-3) Linked YouTube videos
-4) Simple info take-in form
B) Free Craigslist adds regularly-updated that direct to that professional website(s)
C) Paid-per-click advertising to get people in the door (Google/Facebook ads, etc.)
D) Combine w/ OFFLINE marketing strategies (i.e. signs, car magnets, mailers, radio spots) directing folks to your domain name that you made easy-to-remember
E) Best website would also have a cross-over to CRM with direct alerts (texts to my phone)
For long-term optimization of foot traffic and conversion:
A) Manage that SEO (continuously or pay for someone to do it)
Am I missing something?
Thank you for your time everyone!