How to use Facebook to market rentals

Question

Ryan Murdock · Answer

My area - and I'm sure most others to do - has several "Apartment for Rent" type Facebook groups that you can join and then post your rentals in. These groups are specific to each market and one of the most successful forms of advertising I use to find tenants these days.

Paola Granados-Radlick · Answer

Is it possible to post commercial real estate (warehouses) on Facebook Marketplace? Thanks!

Chris Conde · Answer

Thanks Christine.

This just in. I'm allowed back into Facebook now. They have confirmed my identity. I don't know how since i wasn't required to take any action and I wasn't contacted by anyone. I wonder if it was a "tar" pit to slow down a potential bot. Anyway, I'm in and playing around with it. My units are rented now so the urgency is relieved but I should be versed in this for my next vacancy. Thanks everyone!

Christine Kankowski · Answer

FACEBOOK has group pages that you can join, for example, I am a member of Temecula Talk in my area.  THere are 60,000 members who post about things relating to our town and events, etc.  If I post on this group page (which they allow business advertising on wednesdays) 60K people in the area see it.

Also many people post- Hey I need a rental, does anyone know of one? and I am happy to post my listings in response.

Most areas have a local page - you can search for groups at the top and then ask to join.

If you dont join a group, your post will only go to the people whom you have accepted as friends. which is probably very few people, since you dont use facebook.  :)

Chris Conde · Answer

So here's my update. It looks like I couldn't create just a business page. The account setup required a first and last name which created a personal page for me. I then created a business page from within my personal page. Everything seemed good. Next, I searched for %City% Rental type pages and found a page associated with the area my rental is located. I posted to it but it posted as me personally. Next and this is the strange part, I was locked out of my account and put on a security hold. This is not locked out because I forgot my password it was because my identity needs to be verified. So it's been several days and I'm still locked out. I'll keep everyone posted on my progress.

Chris Conde · Answer

Ok thanks I will do that.

James Wise · Answer

Pop those cities in the search bar, there are several.

Chris Conde · Answer

Thanks James. Any groups you suggest? I see you are in Cleveland. I'm in the Parma (heights), Brooklyn, and old Brooklyn area.

James Wise · Answer

As you don't have Facebook you will have no following on any page you make so you will want to post the unit to Facebook for rent groups that already have a big following built up.

How to use Facebook to market rentals

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