When should a new investor start publicizing on social media?

[Ariel Nixon]

Hi BP,

I'm a new investor and have been wondering how much others utilize FB/IG/Social Media for their real estate business? I will (hopefully) have two houses ready to rent in the next two months that will need tenants, and will also be looking for additional property to purchase. What are your thoughts and experiences with posting on social media either to grow your portfolio or for looking for tenants? Do you suggest it or advise keeping to the professional websites? Should you wait until your business is a certain size before marketing?