Social media marketing

6 Replies

I'm a new agent, with just a few people in my sphere of influence that I have actual phone numbers or emails for so Facebook is my main source of contact. I was wondering if it was legal (or just looked tacky) to make a post on my personal page, tagging my business page and asking my Facebook friends for referrals for a prize, for example: share my business page or tag someone you know who may be looking for real estate and the person who sends me someone that creates an actual deal gets a $10 Starbucks gift card or something along those lines. I've never seen or heard of any agents I know doing that, so I didn't know if it was allowed or if maybe it just looks like I'm begging for business?

Originally posted by @Micah Depascale :

I’m a new agent, with just a few people in my sphere of influence that I have actual phone numbers or emails for so Facebook is my main source of contact. I was wondering if it was legal (or just looked tacky) to make a post on my personal page, tagging my business page and asking my Facebook friends for referrals for a prize, for example: share my business page or tag someone you know who may be looking for real estate and the person who sends me someone that creates an actual deal gets a $10 Starbucks gift card or something along those lines. I’ve never seen or heard of any agents I know doing that, so I didn’t know if it was allowed or if maybe it just looks like I’m begging for business?

Hello Micah,

As far as I know, offering a prize in exchange for referrals isn't allowed in NY. I am not sure about FL, your broker should be able to point you in the right direction.

When I started in RE, I too had a greater reach on FB. I started a FB business page, consistently invited 5-10 people per day to "like" my page. About 20-25% of my friend from my personal page "like" by business page. 

What I did then was run FB ads targeted at those who like my biz page AND their friends. This was an inexpensive way ($20-40/month) for me to get the word out there. 

You can run an ad and depending on what your broker says, you may be able to have an offer in it - i.e. Starbucks card. Do this consistently and you'll get more likes/traffic on your page, more messages which results in more warm leads from your sphere.

Please note I am NOT an ad/marketing specialist! haha ... I ran very simple ads but they worked! If you go on sites like Fiverr or upwork, you can get someone to design an ad for just a few bucks.

Best of luck to you moving forward!

Abel

Originally posted by @Micah Depascale :

I’m a new agent, with just a few people in my sphere of influence that I have actual phone numbers or emails for so Facebook is my main source of contact. I was wondering if it was legal (or just looked tacky) to make a post on my personal page, tagging my business page and asking my Facebook friends for referrals for a prize, for example: share my business page or tag someone you know who may be looking for real estate and the person who sends me someone that creates an actual deal gets a $10 Starbucks gift card or something along those lines. I’ve never seen or heard of any agents I know doing that, so I didn’t know if it was allowed or if maybe it just looks like I’m begging for business?

 Hire lead generation company to provide you leads. Its all about the follow up to get the sale..

@Micah Depascale

Digital marketer here. From a marketing perspective , great idea! Friends and family are a great way to get started and asking them to Help can Kickstart your business. I would recommend directly Messaging people who will Share it for you, a general Facebook post to no one in particular doesn't get as much engagement as we would hope. Good luck!

@Micah Depascale Hi Micah. Yes this can be one way to go about it. A better/faster/more effective way to go about it would be to create highly targeted Facebook and Google ads designed to get you leads. When it comes down to it, facebook will only show what your business page posts to 5% of that pages followers initially. So even if you have 1,000 likes on your page, FB is only going to show your posts to 50 people. That's just how the algorithm works. With a Facebook ad, the results are limitless (depending on your budget). You can place a highly targeted ad that generates hundreds of high quality leads a month, depending on your budget. That will be the best bang for your buck, and there are companies that run these for you. I've had great success with these methods

Originally posted by @Abel Curiel :
Originally posted by @Micah Depascale:

I’m a new agent, with just a few people in my sphere of influence that I have actual phone numbers or emails for so Facebook is my main source of contact. I was wondering if it was legal (or just looked tacky) to make a post on my personal page, tagging my business page and asking my Facebook friends for referrals for a prize, for example: share my business page or tag someone you know who may be looking for real estate and the person who sends me someone that creates an actual deal gets a $10 Starbucks gift card or something along those lines. I’ve never seen or heard of any agents I know doing that, so I didn’t know if it was allowed or if maybe it just looks like I’m begging for business?

Hello Micah,

As far as I know, offering a prize in exchange for referrals isn't allowed in NY. I am not sure about FL, your broker should be able to point you in the right direction.

When I started in RE, I too had a greater reach on FB. I started a FB business page, consistently invited 5-10 people per day to "like" my page. About 20-25% of my friend from my personal page "like" by business page. 

What I did then was run FB ads targeted at those who like my biz page AND their friends. This was an inexpensive way ($20-40/month) for me to get the word out there. 

You can run an ad and depending on what your broker says, you may be able to have an offer in it - i.e. Starbucks card. Do this consistently and you'll get more likes/traffic on your page, more messages which results in more warm leads from your sphere.

Please note I am NOT an ad/marketing specialist! haha ... I ran very simple ads but they worked! If you go on sites like Fiverr or upwork, you can get someone to design an ad for just a few bucks.

Best of luck to you moving forward!

Abel

Hello. Congrats on getting started in real estate sales. I'm also an agent and I did things similar to Abel.  I also agree that we cannot give gifts for referrals in NYS.  I used social media to spotlight my knowledge and credibility.  Be sure to post, just listed, under contracts and just solds. Share articles from credible sources.  Everyone is on social media use it to showcase yourself as an expert in your field. Definitely start a business page too.