Do you blog about you or for them?

Question

As I do some research for a blog I am starting on my website I am looking at other investors blogs around the country. What I have noticed is most (most) of them seem to be blogging about their latest flip or a deal they got or one that fell through etc etc.

My thought was I want to blog to drive motivated sellers to my website with keyword rich blogs and interesting topics because I don't think motivated sellers care about how much I made on my last flip or how long it took me or whatever.

James Vermillion · Answer

I have not blogged lately but when I had more time I blogged more for myself.  By writing my thoughts, strategies, successes, failures, and challenges, I became much more aware of things I needed to improve, which I think is an often overlooked benefit of blogging.

Tom Goans · Answer

@Jeremy Merwarth,

Do sellers seek investors?

Or, are sellers seeking top dollar from a buyer?

Are investors considered top-dollar payers?

These questions may help with the designs of your blogs.

Jeremy Merwarth · Answer

Makes sense to have multiple sites. I suppose as I am also a Realtor my main focus of my website in that aspect of my business has always been driving leads to my site so I want to focus on doing the same on the investing side. At this point I don't see the value in driving investors to a site but I guess it's possible down the road that could change.

Not that they don't exist but I will say it does seem easier to find the investor seeking investor site than it does finding the investor seeking motivated seller site. I guess that was my original point.

J Scott · Answer

It really depends on who your audience is.  I agree that most real estate bloggers I know write about themselves.  Then again, most of the bloggers I know (including me) gear their blogs towards other investors.

Certainly, if you goal is to attract sellers, you shouldn't be writing about your deals, unless it's to highlight how you were successfully able to assist other sellers.

Many bloggers I know actually have multiple sites -- one for blogging and interaction with other investors and (at least) one for lead generation.  It's unlikely the sites reference or link to one another, so you probably wouldn't even realize they were run by the same investor.