Newbie Direct Marketing Questions (First Direct Mail Campaign)
After listening to a few podcasts and reading about others experiences with direct marketing it is my turn to jump in.
My goal for this project is to purchase at least one 3BR/2Bath SFR for a buy and hold position. To do this I am planning to start a direct marketing campaign with a minimum of 200 contacts and to use yellow letters as my first contact and postcards for my second contact.
The list I have currently built on listsource is:
SFR in 5 mile radius of my personal residence - 52k properties
30%-100% equity - 14.5k
3bed/2bath - 6.5k
Assessed Value 50k - 150k - 4.8k
Built between 1990-2010 - 1k
This search leaves me with about 1000 targets for $200.
First , do you think this would be a good list to market to in order to achieve my goal?
Second, I have read a lot of places about marketing specifically to absentee owners, do you think adding that criteria would make my list more successful?
(it would significantly decrease the target size - 204 targets and $40 list. I really like the price though : ) )
What would you change, add or implement to achieve my goal.
Thank you all.
-Mark Graziano