Massanutten VA Short Term Rental

[Michael H. Cook]

Investment Info:

Single-family residence buy & hold investment in Massanutten.

Purchase price: $691,000
Cash invested: $255,334

Stones Throw Retreat
Massanutten, VA short-term rental located in one of the Shenandoah Valley's most consistent year-round vacation markets. This property is positioned to capture strong demand from skiing, hiking, golf, and family travel to Massanutten Resort.

Purchased in September 2024 for $691,000, this has been operated as a short-term rental with a focus on maximizing occupancy and guest experience. The property benefits from proximity to the resort, allowing for steady seasonal traffic across both winter and summer months.

The home is a single-family property designed to accommodate group travel, which is a key driver of revenue in this market. With strong nightly rates and consistent bookings, the property is currently producing approximately $3,005/month in cash flow.

Total cash invested was $255,344, with a focus on setting the property up correctly from day one for STR performance (furnishing, setup, and operations).

This deal is a great example of entering a proven STR market with high demand drivers and optimizing for income rather than appreciation alone.

Key highlights:

Located in Massanutten Resort market (year-round tourism)
Strong STR demand from skiing, hiking, and family travel
Turnkey short-term rental setup
~$3K/month cash flow
Proven Shenandoah Valley vacation rental market

Happy to connect with anyone interested in the Massanutten / Shenandoah STR space.

What made you interested in investing in this type of deal?

I had been helping a lot of clients purchase STR investments and wanted to have 'proof of concept' property of my own

How did you find this deal and how did you negotiate it?

Off Market

How did you finance this deal?

Conventional

How did you add value to the deal?

Design, amenities, new deck, updated kitchen

[JooYung Choi]

Hey Michael, Congratulations on your investment. I have been thinking about the Shenandoah market for my next STR purchase. 255K - does this include your down payment? Seems like a lot of money for the value add you mentioned. Would you say Massanutten is the place to be in? How do you feel about the appreciation potential here? The markets I am currently in have very weak appreciation unfortunately :(