What's Your Favorite Way "Touch" Your Leads?

Question

Janky title, but it got your attention!

I'm developing my 32-Touch Campaign for people I've personally met and interacted with, and am looking for creative things I can do to reach out to them. I'd greatly appreciate learning what has been working for you and what "touches" have given you the most positive response from your clients!

Currently, I'm mixing in:

- Market Updates

- Equity Checkups (Annual)

- "I thought about you" texts

- Popular "around town" things to do updates

- Phone Calls

I haven't gotten into the "mailers" thing as of yet, but I'm likely going to do those for a couple of holidays or if I hear someone is sick, pregnant, etc.

What about you? What's your favorite way to "touch" your leads?!

Joe Stone · Answer

Thanks for sharing Scott. I am very new at this, so I don't know much about real estate. However I have spent a lifetime in the Hospitality industry. I have never heard of the 32 touch campaign, so google helped a bit.

Speaking from a consumer standpoint, A vendor that would stay top of mind for me, would be someone that communicates with me in the manner that I would pay most attention to, and knows what kind of communication I prefer. For me its not the amount of touches but the impact they have. I may look forward to your monthly or quarterly market update, but your mailer or text would be white noise. We all like SWAG, but most can see it for what it is. What would make the impact for me is some one that goes deeper. A text that says "Hello just checking in" vs. A text and a box of chocolates on my anniversary.....

Again, I know nothing about RE marketing... so I really look forward to fallowing this thread to see what the pros are doing. And please let me know if I have my head up my....

Thanks

Joe