Real Estate Investor / Syndicator · Austin, TX · Member since 2013 · 210 posts · 135 votes
Hi,
I have printed 250 yellow letters using my
a)Canon MP560 - I feed the yellow papers from the manual feeder (20-30 stacks at a time).
b) Top Pads lined yellow letter from Office Depot. I have to take off the stapler pins manually to get in loose paper forms. A bit hard and time consuming
b) Used 3 5/8" by 6 " envelope. The printer can only print like 20 enveloped at a time. After that i have to stop the printer and manually load the feeder with new stacks and remove the printed copies.
Printing the 250 pages takes me like full 10 hours with me being there. I am sure there is better printer and supplies out there than does not need me to be standing beside the printer and PC all the time. Can anyone recommend what are the printer and supplies they're using and how to "automate" them without much intervention from the operator.
Vendor · Redondo Beach, CA · Member since 2010 · 37 posts · 17 votes
12y
Hey James, here's how I create my yellow letters.
I hand write an original letter on lined white paper and then take it to the local printer and have them print it out onto 20 lb canary yellow paper. They can print out 500 copies in a few minutes. The letters work just as well without all the hassle.
Then I fold the letters into quarters and they fit perfectly into a white or ivory A2 invitation style envelope, (size 4 3/8 x 5 3/4), that you can pick up at Staples or Office Depot.
I never use a printer to print the recipients address. That defeats the whole purpose of the yellow letter and will lower your open rate. They are always hand addressed. You want your mailing piece to look like it’s an invitation coming from a friend, not a piece of junk mail.
Vendor · Redondo Beach, CA · Member since 2010 · 37 posts · 17 votes
12y
Hey James, here's how I create my yellow letters.
I hand write an original letter on lined white paper and then take it to the local printer and have them print it out onto 20 lb canary yellow paper. They can print out 500 copies in a few minutes. The letters work just as well without all the hassle.
Then I fold the letters into quarters and they fit perfectly into a white or ivory A2 invitation style envelope, (size 4 3/8 x 5 3/4), that you can pick up at Staples or Office Depot.
I never use a printer to print the recipients address. That defeats the whole purpose of the yellow letter and will lower your open rate. They are always hand addressed. You want your mailing piece to look like it’s an invitation coming from a friend, not a piece of junk mail.
Real Estate Investor / Syndicator · Austin, TX · Member since 2013 · 210 posts · 135 votes
12y
Thanks. It makes amore senses in the yellow letter. I am not sure whether i want to hand write the address. That;s a lot of writing. Is that how others are doing ?
Real Estate Broker · Brandon, FL · Member since 2008 · 283 posts · 64 votes
12y
Try using handwriting fonts if you prefer to print address on the envelope, but I agree with @Jim Ludes , it will reduce your open/response rate not being handwritten.
I don’t have time to do it myself and my handwriting sucks, so I have my girlfriend do it for me. If you don't want to do it yourself and you don't have someone else to do it for you, then hire someone or outsource it to a company like YellowLetters.com.
You can always conduct your own test. Send out 100 computer printed addresses and 100 handwritten addresses, and see for yourself which one gets a better response.
You can always conduct your own test. Send out 100 computer printed addresses and 100 handwritten addresses, and see for yourself which one gets a better response.
Good advice…the important thing is to take action and find out what works best for you and your market! Best of luck!