Incentives for applications?

[Adrian Smude]

In the last few months, I've noticed a dramatic decrease in applications for properties for rent.  We've dropped the price which is now well under where there was demand not too long ago.  We've had people view the property, but the applications haven't been coming in.  I've talked to others nearby and they've seen the same. 

What are you seeing?
Have you pivoted to decrease vacancies?
What have you done?
What will you do?  

We are in central, FL (Lakeland area)

[Adrian Smude]

Quote from @John Karg:

I think the general trend you've noticed is real, though I would also note that the fall is a slow time for rentals in general, and more so in areas with lots of families (they prefer to move in the summer rather than the middle of the school year). 

 I agree this is a slower time of year, but what I'm noticing is slower than previous years.