Other Marketing Platforms?

Question

Hello BP Community,

I currently self manage my duplex and have amazing tenants.  When I market my long term (1 year lease) rentals as available I have only ever used Zillow and Apartments.com.  I am curious to know what other marketing websites and strategies you employ when listing your rentals.

Bob S. · Answer

Nothing is needed, I never have an issue renting .

Arjun Nair · Answer

Hi Brandon, came across your thread. Beyond Zillow and Apartments.com, maybe expand to Realtor.com as well. SEO optimization with targeted keywords can significantly boost visibility across these platforms.

Strong photos and virtual tours tend to convert leads more effectively - tools like Asteroom or Sphere.app let you create these yourself. For vacant units, consider virtual staging through VirtualStaging.ai or something like that to help prospective tenants visualize the space.

Hope this helps expand your marketing toolkit.

Abel Curiel · Answer

Hello @Brandon Tusing,

I agree with @Bob Stevens. Most serious and qualified tenants are searching on the major 3rd party platforms you mentioned + realtor.com, redfin, and a few others.

Apartments.com & homes.com are owned by the same company and may offer some additional marketing options.

Another strategy to consider here is social media - video marketing. Specifically, creating a video that other agents in your market can use to post.

There was a guy here in NYC (CashJordan or CashGordon?) who would post tons of local rental listings and had a massive following on IG and YT. If you find someone (or multiple agents) who are taking advantage of similar marketing strategies, you can get more inquiries this way.

Lastly, I'd recommend an email campaign to all buyer, listing, and rental agents who are active the same area as the rental listing.

All the best!

Brandon Tusing · Answer

Thanks!

Other Marketing Platforms?

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