Handling inbound calls from mailing campaigns

[Ted Schmidt]

I would like to get an idea about how you handle incoming calls from people responding to postal mailings or other marketing methods.

What do you say when someone calls? How do you get them from information seeker to seller?

[Walt Payne]

@Ted Schmidt then you are wasting money. Send me $1000 a month and I'll get you 100 calls a day. Pay no attention to the similarity of caller voices. :-)

Buy targeted lists. Write a targeted massage that addresses the problem of each group and how you can solve it. Mail a slightly different message to them each month. Shotgun mailings produce random, unproductive calls that do nothing but cost you money. They cost you to mail to the wrong people. They cost you to take calls from the wrong people. Spend less money and get better results by doing it right.