Some Questions on Choosing The Best Direct Mail Routes

[Akku Kumar]

My property has been sitting on the market for a little bit (6838 Eastern Cottonwood Ln, Katy, TX 77493), so I am looking to try sending out mailers (see images) advertising a referral fee through the USPS Every Door Direct Mail service. Can anyone help with these questions to help me maximize my ROI:

- What locations should I target? Specifically, should I target neighborhoods similar to the one where my property is located (a new construction on the outskirts) or in more well-settled neighborhoods?

- What income range and age range should I target?

- Any advice on how to improve my mailers?

Thank you for the help! - Akku