Is the price right?

Question

One of the biggest mistakes we see with rentals? Overpricing out of the gate.

The first 14 days a property is listed are the most critical! That’s when you’ll get about 50% of all the traffic the listing will ever see. After that, interest drops fast, even if you lower the price later.

Pricing it right from day one:
• Drives more showings
• Creates urgency
• Reduces vacancy time
• Often leads to stronger applicants

This is where having an active marketing team really matters. It’s not just “list it and wait.” You want eyes on:✔️ Views & clicks✔️ Showing requests✔️ Feedback from prospects✔️ Comparable activity in real time

If the data says something’s off, you adjust early, not after weeks of lost rent.

If you have a property that has been sitting, I'm happy to take a look!

Bo Smith · Answer

So true about that 14-day window. One thing I've noticed - even if you price it perfectly, having zero follow-up system kills deals. Like you get 20 inquiries day one, respond to 5, and the other 15 just vanish. I started tracking this: prospects who don't respond to my first text but get a follow-up 3 days later convert at maybe 15-20% vs 0% if I don't follow up. Do you have a system for nurturing those initial inquiries that don't convert right away?

Caleb Brown · Answer

Very true, especially in the Winter time. I think it's important to look at what is available for rent within the zip code/city.