Updated about 11 years ago on . Most recent reply
Segmenting my Marketing
So I'm taking a small business course online and we are at the Marketing piece of the course. The question presented to us is:
How do you believe your market can be segmented: age, gender, occupation, etc.?
I get so tripped up on questions it's ridiculous, but I'm not sure how to answer this question. My initial response is location. I am segmenting it on location, specifically where I want to invest at like a specific zip code or city. Then I was thinking well maybe it means markets like distressed sellers, fsbo ads, probate, tired landlords, etc.
The second question to the assignment is which one of these segments do you think will be the most profitable for you small business and why? I could name the 4 cities that I was doing my market research on here or I could choose one the the target audience such as absentee landlords and elaborate there OR would it be both??
So I guess my question is...which is right? location or the others listed OR both??