Why Did You Throw Me Away? Crumpled Yellow Letters

[Jeff G.]

Hello,

I'm in the process of restarting my direct mail campaign after a hiatus from all things real estate. I have a lot of things in place. But, I have one outstanding question about additional mailers to those who DON'T call in when they're first contacted by yellow letter.

I've heard that some investors send a second mailer out to their list 15-30 days after the first that is a standard yellow letter with a twist: it's crumpled and opens "why did you throw me away?" or similar.

Questions:

• Have any of you tried this? If so, what was the response like?
• Are there any mail houses known to provide a service where they crumple the yellow letters for you?

Thanks!

~Jeff