Divorce Campaigns!!! Whats your Touch Rate & Why?

Question

For those with experience in campaigning to Divorcee's, What are your Touch rates and how often do you touch a prospective seller? For example 8 touch campaign at 1 a week? or 6 touch campaign at 1 a week for the first 4 weks then taper off to 1 a month? Please any good info on this type of campaign is welcome. Also how successfull were you at that rate? Thanks again

Scott Rissman II · Answer

Just wanted to update My Findings so far on My Divorce Campaign.

I decided to do a 4 touch Campaign at a rate of 1 time a month. I tried 1 time a week and i was sending mail pieces out that were the wrong addresses. so id have 2 or even 3 mail pieces out before i got that first piece back telling me it was a wrong address. So alot of wasted postage and materials and time. So Once a month it is. (For me at least).

2: I figured that sometimes they might make up that first month. (Belive me i know from experience). So i send the first mail piece out to plant the seed. Also these are general mail pieces nothing indicating divorce...

3: You can get divorce list from alot of scources just Google it.... Im gonna hold judgment from who i am using because for one its my first divorce campaign so im still testing and measuring my responses. Also i am only on the second touch/drip. Ill let everyone know after my 4 touch my responses/returned mail etc...

Jean Lowry · Answer

How do you get a list of divorcees to market to? Is this public record somewhere?

Brian Armstrong · Answer

I don't have any experience with sending to divorcees either, but it does seem like a good idea. Where do you get the list?

David Rupp · Answer

I also am interested in anyone's ideas on this. Thanks for posting the question @Scott Rissman II

Scott Rissman II · Answer

Just trying to get info, It seems not very many people are doing divorce campaigns. Anyone?????