Probate marketing- what to include with letter

[Jake Engle]

I have just sent out my first group of probate letters and was hoping some of you seasoned probate marketers could give me your advice. I created a brochure for my LLC to outline all of the benefits that there could be to selling the property within the estate to me. It is a professional looking brochure and I also include a personalized letter specific to each estate. On top of including both of them in the mailer, I have also been including my business card as a licensed real estate agent. I was hoping the inclusion of all of these will show estate representatives that I can offer numerous services if reaching out.

I am about to send out another group of letters to different probate leads, but was wondering if any of you have suggestions whether my thought process makes sense. The more I thought about it, I wondered if this comes off as too non-personal and seeming like something that is just mass produced to send to everybody. Do you believe I should just be including the personalized letter by itself? Thank you for any input you could provide.

[MICHAEL YBARRA]

Originally posted by @Jake Engle:

I have just sent out my first group of probate letters and was hoping some of you seasoned probate marketers could give me your advice. I created a brochure for my LLC to outline all of the benefits that there could be to selling the property within the estate to me. It is a professional looking brochure and I also include a personalized letter specific to each estate. On top of including both of them in the mailer, I have also been including my business card as a licensed real estate agent. I was hoping the inclusion of all of these will show estate representatives that I can offer numerous services if reaching out.

I am about to send out another group of letters to different probate leads, but was wondering if any of you have suggestions whether my thought process makes sense. The more I thought about it, I wondered if this comes off as too non-personal and seeming like something that is just mass produced to send to everybody. Do you believe I should just be including the personalized letter by itself? Thank you for any input you could provide.

 Hey Jake,

Congrats you took the first step...

We typically follow this format:

Month 1: letter #1 in a #10 white envelope / with biz card / using a first class stamp

Month 2: letter #2 in a #10 yellow envelope / with biz card / using a first class stamp

Month 3: 4" x 6" postcard ( reason why? if they never opened up the first 2 letters - they will at least see my postcard for 3 seconds before they toss it!!)

Month 4: letter #3 in a #10 pink envelope / with biz card / using a first class stamp

Month 5: repeat cycle

we typically mail out - a couple thousand per month

does the color envelopes work ? i think so, but most importantly the kids have fun stuffing the colored envelopes. Gotta love the cheap labor....

like Sharon has said - so many times - the money is in the follow up!!!

we get probates deals now - that were filed 15 months ago 

this business is all about patience and consistency

have a bless day

Michael Rae