Direct mail respondants already have property listed
What do you say when a seller responds to your yellow letter, but already has the property listed?
Most Popular Reply
When they call us, we still let them know what we can offer and what we can do, but let them know that they will first need to end the contract they have with the agent or pay the commission themselves. We have had more than one seller cancel their listing contract.
Many contracts are worded so that the seller may find their own buyer and, if they do, not owe real estate commission to the agent, so make no assumptions.
We never target properties that are listed but, when we do bulk mailings, those often call.