Best Campaign

[Scott Rowsick]

So I'm new to REI--been doing my due diligence before I jump in and invest good money into this. I really want to know what marketing campaigns work the best for a start-up wholesaler? I live and work near a number of major highways in the DFW area (a seemingly hyper competitive REI area), so I was contemplating bandit signs. I just see them often around here and don't know if it would be a wise investment unless I make them stand-out.

Bandit signs, direct mail, Facebook/social networking?  What have you had the most success with and WHY have these campaigns been successful?