Direct mail to Probates or Absentee or Both?

Question

I'm planning my first campaign and while i'm leaning more towards probates i'm thinking i might as well send to Absentee as well. Im budgeting for 2000-3000 mailers a month for 7 months. Should i focus on one list or hitting both would be better ?

Abraham Hodroj · Answer

Hi Darieal and thanks for your reply. I will probably do both, probates is a niche that i would like to get into more than absentee but i will try both on my first campaign .

As far as call handling, i will split my monthly mailing into 4 (once a week) to control the incoming call volume. I have a business and this will my second endeavor so i will be available most of the day to take calls. I will be looking into automation and calls systems such as patlive once i'm done researching the campaign plan . I like to move in steps so once i'm confident in my campaign plan i will move on to planning the calling system.

Darieal Sutton, Sr. · Answer

Both are good list to mail to, absentee may & will get your phone to ring a little faster and after several attempts. IMO.

Ask your self...

Can I handle the volume all by myself?(assuming it's just you)

And how do being proactive w/ missed calls. I.e: 24-hr recorded msg, do you have your calls answered by a "Person" or machine? (if vmail, how can you insure that they will leave a msg, you can't however, giving you food for thought I hope!)

Should your caller not leave a msg...?

Another assumption, "Your calling EVERY missed call back.