Direct Mail Marketing

[Mandy Klein]

So I am getting ready to do my first mail marketing campaign.  Research tells me the best avenues to generate leads are 

-Bandit Signs

-Yellow Letters

-Post Cards

-Driving for Dollars 

I had a thought about greeting cards with a post it inside?  You can get them inexpensively and odds are everyone will get opened.  Has anyone tried this?  I am looking to start with a Probate list and then Vacant's.

[Rick H.]

Don't think like someone trying to be clever.

DO think about your target audience.

Think about what they want, what's bothering them, what a day in their life and walking in their shoes must feel like. 

And then you've got the trust factor. Do you think sending someone who has lost a close relative, opens and reads your greeting card will be moved to take the action you want them to? If you send a condolence card, will they say, 'Who the heck is this'?

If you send a card which appears to be one thing and then is opened and discovered to be something different, how will your reader feel about trusting you since you've tried to fool them with your direct response mail piece?

When you're mailing to probate lists, you'd better think it though; all the way through.