Internet and Direct Mail marketing to buy houses as a Realtor
Hoping someone can provide some guidance.
I'm a new Realtor (and investor) in Texas but I want to focus on investing in real estate by buying and selling as a principle, not an agent.
Can I have a website such as wilcobuyshouses.com or can my Name not be in it. On the Trec site it's really confusing in relation to this issue.
Are there required disclaimers for direct mail and for internet marketing or when, where and what disclaimers are needed to make sure a realtor/investor is covered?
Thank you in advance.
Most Popular Reply
In Texas the name of the broker must appear in the ad.
All advertisements must comply with TRELA sect.1101.652(b)(23) and Rule 535.154. At minimum, subsection (c) of this rule requires an advertisement placed by a license holder must "clearly and conspicuously contain the name of the broker, either a business entity or an individual." A broker's assumed name may be used if it is registered with the Commission. The name of a sales agent sponsored by the broker may also be included in the advertisement, but in no case shall a broker or sales agent place an advertisement which in any way "implies that the sales agent is the person responsible for the operation of a real estate brokerage business." Advertisements must include a designation such as "agent," "broker," or a trade association name that serves to clearly identify the advertiser as a real estate agent. There is no requirement that a phone number or email address included in an advertisement belong to the broker. A license holder must comply with all advertising requirements and we suggest a careful review of all sections of Rule 535.154.