Direct Mail

[David DiMauro]

Hey there... Quick question.

When sending direct mail for property... Are you sending a yellow letter and then post card to the same list?  What seems to be the most efficient strategies/lists/combination for you?

Thank you much!

-David D.

[Claire Trammell]

There are actually many many different combinations for a campaign. You are on the right track with plans of switching up your marketing piece though! Sending a different marketing piece every 3-5 weeks seems to work really well.

Michael Quarles is very, very, VERY knowledgeable in all things Direct Mail. He has a campaign that he suggests that looks something like this:

1. Small Text Postcard
2. Yellow Letter
3. Large Text Postcard
4. Typed Letter
5. Greeting Card
6. Zip Letter

I hope this is helpful!