PPC Marketing Campaign Charlotte,NC
Hello BP!
I just recently began a lead generating PPC marketing campaign here in charlotte, NC. The budget I have set for this campaign is right at $1000/month. It hasn't even been a month but I'm getting worried because I have not received much.
My questions for you guys are,
Is PPC a smart marketing strategy in a competitive market like Charlotte?
And, is my budget at a good spot for a beginning REI trying to compete with the bigger guys in the same market?
Any tips, tricks, comments, or suggestions are welcome!!
Thanks!
Most Popular Reply
I'm not from NC but you won't know until you test it. I doubt someone that's successful will tell what's working from them. They are your competition! It's up to you to continually optimize your campaigns. Always keep an eye of leads/conversions as that'll give you a frame work to eliminate or down bid on keywords that aren't bringing in the relevant traffic/leads to maximize your ROI. Also don't forget to evaluate your search terms and add keywords to your negative keyword lists. Those are just a few tips but a simple google search or youtube search might help provide more detail.