PPC Marketing Campaign Charlotte,NC

[Francisco Lopez]

Hello BP!

I just recently began a lead generating PPC marketing campaign here in charlotte, NC. The budget I have set for this campaign is right at $1000/month. It hasn't even been a month but I'm getting worried because I have not received much.

My questions for you guys are,

Is PPC a smart marketing strategy in a competitive market like Charlotte?

And, is my budget at a good spot for a beginning REI trying to compete with the bigger guys in the same market?

Any tips, tricks, comments, or suggestions are welcome!!

Thanks!

[Michael Ramos]

I'm not from NC but you won't know until you test it. I doubt someone that's successful will tell what's working from them. They are your competition! It's up to you to continually optimize your campaigns. Always keep an eye of leads/conversions as that'll give you a frame work to eliminate or down bid on keywords that aren't bringing in the relevant traffic/leads to maximize your ROI. Also don't forget to evaluate your search terms and add keywords to your negative keyword lists. Those are just a few tips but a simple google search or youtube search might help provide more detail.