Subject To Direct Mail

[Tom Long]

Hi Everyone,

     This is my first post on this amazing platform, I've been searching and coming back for more and more going on 6 months now and have learned so much while on this journey.

I'm looking to start my second direct mail campaign and am going to target Subject To Purchases of SFR specifically this time around and would love some feedback/thoughts on my list.

In order to narrow in on good Subject To candidates that I can turn to rentals here are my criteria thus far:

- Equity: 5%-25%

- Year Built: 2000+

- Beds: 3+

- Income: <$75,000

Does this criteria appear targeted enough?  Should I narrow equity a bit more? Is targeting household income a good idea?

I appreciate any and all feedback.

Thanks,

  Tom