Which leads to target for yellow letter campaign
As I've mentioned in previous posts I sent out my first set of yellow letters. It was a small batch of 200 letters and I received over 20 responses. Obviously my letters have a terrific call to action and response rate, but the problem was my list -- absentee owners. Most were real estate investors who had no interest in selling their property for any significant discount.
I'm now gearing up for my next mailing of 200 letters and I want to test a new demographic. What list(s) have you boys and girls had the best results with??