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Updated about 8 years ago on . Most recent reply

User Stats

65
Posts
32
Votes
David Briley
  • Real Estate Agent
  • Amesbury, MA
32
Votes |
65
Posts

What should my mailer target be?

David Briley
  • Real Estate Agent
  • Amesbury, MA
Posted

OK, I'm getting ready to send out my 1st big mailing for investment properties in Massachusetts.  I live in Amesbury/Newburyport area and so do my cash partners.  We would like to target homes anywhere from there down the 95 corridor to the lower part of the North Shore Beverly --Peabody, Danvers, and Salem areas.  I used to live in Beverly and work out of Salem, so I know those markets well.

What should I target?  I feel really comfortable working with short sales, foreclosures, and folks with inherited properties, but distressed properties are definitely in decline right now with the high market prices. So should I:

a) mail to the financially distressed homeowners anyway b/c they may not understand their options

b) mail to absentee owners

c) mail to high equity owners

d) mail to probates

e) you have a better idea!

Any idea with support will be strongly considered! Thanks, y'all!

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