Updated about 8 years ago on . Most recent reply
What should my mailer target be?
OK, I'm getting ready to send out my 1st big mailing for investment properties in Massachusetts. I live in Amesbury/Newburyport area and so do my cash partners. We would like to target homes anywhere from there down the 95 corridor to the lower part of the North Shore Beverly --Peabody, Danvers, and Salem areas. I used to live in Beverly and work out of Salem, so I know those markets well.
What should I target? I feel really comfortable working with short sales, foreclosures, and folks with inherited properties, but distressed properties are definitely in decline right now with the high market prices. So should I:
a) mail to the financially distressed homeowners anyway b/c they may not understand their options
b) mail to absentee owners
c) mail to high equity owners
d) mail to probates
e) you have a better idea!
Any idea with support will be strongly considered! Thanks, y'all!