How did you create you DM list

Question

I want to start scaling into direct mail marketing in the Cincinnati market, specifically properties with units of 5-50 with 90% or more in equity. How would you go about finding these properties to mail to? What resources do you use?

Lucas Machado · Answer

@Sean Carroll

Regarding your targets, units of 5 to 50, I would not even do direct-mail.

First of all, you are mailing investors. Investors - at least in my market - are notorious for not even selling at a market rate. If they are getting cash flow, there's just zero motivation to sell. You are throwing away money. Not just that, usually direct-mail works best going to someone's house - with investors you could be mailing property managers, business offices, PO box. I doubt too many people with 50 units have their home address on the property appraiser.

Second, direct mail not only needs to be targeted - but you really need some volume. Not sure how much volume you are going to get for 5 to 50 units.

Third, if I wanted to contact investors with 5 to 50 units, I'd just call them. Probably wouldn't be hard to find their number. It's not like you need to call 10,000 people.

Fourth, big commercial properties are heavily marketed. I'd connect with some commercial brokers.

Damien Dupee · Answer

Hey Sean,

I have just the tool for you. Check out realfastdata. Only $49 monthly, 10K exports monthly, month to month no contract, nationwide coverage. Not sure if you can target equity but you can filter last sales date which is one of my favorites. Be great!

Pablo Mendez · Answer

We are using a firm from Dallas. They can build your list and print /  mail the letters and give advice along the way. We are happy so far. Have mailed 900 letters and received 61 calls. Your call activity may be different focusing on commercial sellers. http://marketlikeawholesaler.com/yellow-letters-direct-mail/

Abel Curiel · Answer

Hey Sean,

There are some great folks here on BP and other places that have direct mail services who can also help with lists...

I'd check out listsource, property shark and click2mail just to name a few...

Also, use search bar here on BP and see what others have suggested in the past... many people have had the same question...

Best of luck to you!

-Abel

Sean Carroll · Answer

@Gabriel D. Zapata it is a great site but unfortunately they are not in Ohio yet

How did you create you DM list

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