Direct Marketing Probate (Letter Type)

[Jose Castillo]

What’s the best marketing piece for probate: A. Yellow Letter with Red Font B. White letter with Black Font

[Dan Williamson]

Hi @Jose Castillo,

As long as you're getting your message out to them, and you're consistently mailing, the color of the ink probably doesn't have as big of an impact as you might think.

I started with yellow until I ran out and went to white paper with purple ink until my wife told me (I'm color-blind). Then I switched to printed letters with my logo. I've also thrown in some creative postcards. All have given me about the same response rate.

Hope this is helpful.