$500-$1,000 per month marketing...where do I spend it?

Question

Hey all,

Looking for some advise or thoughts from experienced marketers out there.  I've got between $500 - $1,000 per month that I'd be open to spending on marketing.  While I realize this isn't a huge sum of money, it should be enough hopefully to produce the deal flow that I can realistically handle at this time as I'd like to be buying a property or two a month.  In the past I had some success with mailing to absentee landlords, but beyond that I really haven't done any marketing to speak.   99% of what gets sent to me from wholesalers is either not a deal or something we wouldn't buy.  Deal flow has really dried up and I need other sources.  We flip and wholesale SFH and would look to hold anything 2+.  Thanks for your help.

Bob

Bob Woelfel · Answer

Thanks @Michael Quarles for all the great info.  As far as cold calling, who should I be focused on?  FSBO on craigslist and zillow or is there another list you were thinking?  Thanks again.

Michael Quarles · Answer

@Bob Woelfel Car magazines and junk magazines. Those people will answer the phone from numbers they dont know and there is a correlation between dejunking and selling real estate.

I would also call all FSBOers from zillow and all for rent by owners.

Michael Quarles · Answer

Good Morning Bob

At 500 a month.

• I would concentrate heavily on networking.  
• Join the chamber of commerce. I have 4 in my city. 
• Go to ribbon cutting events. 
• Pass out business cards. 
• Buy a set of polo shirts to wear that reads I buy Houses. 
• Get a subscription to a Texting CRM to set up  automatic text campaigns to your COI. 
• Cold Call like crazy.

At 1000 a month. Everything above plus

• direct mail to 1000 equity owners. 
• Buy a website and work on its SEO.

Happy House Hunting