Do Post Cards Work For You ?

Question

Does any one have a sample of a postcard that pulls at least 2%. I mailed a list of absentee owners and the response rate was horrible.

Thank You

Rachel H. · Answer

I've used them in the past. The key is to be consistent. Direct mail does work if it's done on a consistent basis to a target market. Hope that helps!

Chris G. · Answer

To answer your question, yes they absolutely work.

There are lots of things you are not telling us.

How did you narrow down your criteria within the list you obtained? What did your postcard say? How many times did you mail?

With postcards, your response rate will generally be low on the first couple of mailings and will increase around the 5th-8th mailings. You can't just mail to a group once and expect great results.

You should filter your criteria within the list to owners that have owned at a minimum of 5 years. If you're able to calculate equity, then the more equity within the list the better.

Then a couple more things that don't really effect the motivation of the caller, but will make for a stronger deal for you, is to mail to houses that are at least 10 years old, have min of 2 baths, min of 3 bedrooms, and are between 1200 sq/ft - 2500 sq/ft... These last couple of figures will change depending on the area you live in... You just need to figure out what the other investors in your area are buying and go after those types of properties.

I could keep going... but I gotta get back to work...

Kevin Kaczmarek · Answer

Where did you get your list from? sometimes its not your postcard, its the list that has been picked over so many times that people don't have a call to action. What did your postcard say?