Is your PPC marketing working??

Question

So we do marketing consulting services for other investors and I've been noticing that a majority of our clients outsource their PPC work and are seeing pretty terrible returns over the past 12 months.  But it wasn't always this way!  If you look back at end of 2017 and even some 2018 data, it was really performing.  And then we have another client whose PPC is just absolutely crushing it.  I'm wondering if that's because it's managed in house, or if there is some new trick to making PPC more effective.  Would love to hear what's going on for other investors!

Jerryll Noorden · Answer

In house will ALWAYS beat any marketing company. The amount of passion dedication detail and effort spent for your own site will never be matched by an outside company working on several sites.

This is simply the way it is!

Eliyahou Gronstein · Answer

@Jerryll Noorden I found you

Jerryll Noorden · Answer

Write me here on BP. I am not allowed to give personal info here in the open.

But ... as the master of SEO,  dude, just do a search for my name, or, shoe size, or, eye color, and I will always be #1 on Google :D

Jerryll Noorden · Answer

Hey man. Sorry to hear about your dad. No worries. Take the time to deal with what is most important. When / if ever you are ready to jump back into my program, my entire team and I are here for you.

Much love and support to you and yours buddy!

Eliyahou Gronstein · Answer

@Jerryll Noorden how do we connect do you have Facebook or LinkedIn

Nicholas Stark · Answer

@Jerryll Noorden man where was this when I was talking to your boy Dominic or during a conference call. This is what I needed to hear. This assures met confidence in you. Apologies in advance, because I’m a newbie to this. Therefore, just trying to do my homework and due diligence because so many ways to go about this. Through ppc, organic, door knocking, mailers, drive for dollars, and also like you said numerous companies selling their way works best. Also numerous platforms like carrot for website and tracking, or flipster (almost a one stop shop), and prop stream for history on property and also different crm platforms to use for tracking keywords or phrases so you know where money should and shouldn’t be spent.

Like I said, I’m just learning And trying to get an understanding of how it all works. In addition, what I really need or don’t need from a month to month basis so I know.

For example, my mind was thinking

1) use you or carrot for SEO, such as website building, and get organic leads through being seen on google,  tracking, and support

2) get flipster to get more leads, repair cost calculation, cash buyer and lenders, skip tracing, comps, ringleas voicemail, email marketing, instant deal rehab analyzer, offer generator pro, digital contracts, track leads based on key words and support

Or

3) Propstream - to have property data information and history, up to date comps, reports, rehab calculator, mobile app, trends and analysis

And a Crm

4) CRM- use Investor fuse or podio for tracking on what keyword or phrases our working or not working. So I know where to spend my money and not waste

Again, I’m a newbie so just trying to do my homework and due diligence, Above was just my thought process and not be sunk in deep financially at the beginning.

But if you could please give me a call and tell me what’s what. Only liked flipster because of extra leads, but also having the contracts and list of cash buyers and their percentages at how often they buy, deal analyzer, comps. (Like I said it was a nice one stop shop for day to day)

What I’m asking is outside of you what else do I need month-to-month that I need to pay for in order to do my job efficiently and effective. So not have all the tools needed and while also not spending money where it doesn’t need to be spent month to month.

Need your expertise and recommendations .

Thank you and hope to hear from you. Dominic has my number.

Nicholas Stark · Answer

@Jerryll Noorden also apologies in advance because I had a pull back this last month on spending a dime because my dad  who is battling cancer and early dementia just decided to move here by me in Alabama because he was getting a divorce. And I didn’t know what kind of financial situation he was in. I just went through all his financial books yesterday to see if he could afford to live on his own, And was seeing if I had to cover any cost month to month.

Now that I have clear knowledge of exactly what his financial status is, I can move forward With my goals and business. Again my apologies but wanted to be upfront with you on why was on the fence and because making sure my dad was good financially.

Account Closed · Answer

When setting up a PPC ad I will bet that 95% of the people doing it in-house do a horrible job. Setting up a PPC campaign with Google Ads (used to be Google Adwords) is very complicated. I've been doing them for several years and I have to call Google on the phone every time to resolve concerns. But, at the same time, I never found a marketing company that did a good job. The hardest part of working with PPC is understanding how the keywords and phrases work i.e. do you want an Exact Match, or do you want a Phrase Match, or do you want just any word within a phrase. Making a mistake can cause the wrong internet surfers to wipe out your advertising budget within a few hours, or no internet surfers will never see your ad to click on it. Setting up you keyword budget is also critical. If you go too high for the wrong keywords you waste your money and if you go too low for the correct words your ads will never appear in the results. Setting up campaigns within campaigns always confuses me and I always have to call Google to clear up my problems. Once you create a campaign and delete the campaign it still remains on your web page. This gets to be really annoying and confusing when your web page keeps showing campaigns you no longer want.

Another problem with in-house marketing is I will guess that almost 100% of business owners do not have the tools to do large direct mail advertising campaigns with professional-looking letters and customize every letter with the recipient's name, address and salutation. They may be able to bang out a few hundred letters, but without good software it will take them about 100 times longer and they will probably do only a few hundred letter in an entire year.

I am still not an advocate for hiring marketing companies. I develop my own software and I personally do about 120,000 direct mail letters every year. I print 8,000 letters in one day and when you are doing that many letters you need s software program that can manage the list in every way possible. Printing that many letters is very simple for me, but the difficult part is setting up a system so people can stuff and label the letters efficiently. Then, you need a USPS Bulk Mail Permit and the letters need to be counted, packed and banded properly in USPS trays or the post office will not accept the letters. My bulk mail cost os 29.2 cents per letter and for every 10,000 letters I am saving $2,000. I pay my workers 15 cents to stuff each letter and sometimes when there are more items going in the envelope I pay 20 cents. I use girls in the Philippines to manage my database. So, there is a lot more than people think when you want to do large mail campaigns in-house.

Account Closed · Answer

What type of marketing services do you provide? How are you doing them?

Account Closed · Answer

What PPC are you talking about, Google, Yelp, Bing, or other companies. Each one produces different ROI's. I've spend about $50k total, tried every company, did my own, hired so-called professionals and I got zero results.

I am a plumbing contractor and our competition is fierce. The average click is about $25 and the saddest part about the money spent is the PPC attracts more advertisers selling us services than customers. So, I've paid $25 many times for an advertiser to dial my number.

The next problem with PPC is people surfing the internet click on the PPC ads for a million reasons not related to wanting to make a purchase. It is depressing to use a website tracker, look at the search terms someone used before they click on your PPC ad and find you just wasted another $25.

In the U.S., it is 100% possible to click on a competitor's PPC ad over and over until you run them out of their daily budget. In England, you cannot click on a PPC ad more than one time. It shows how dishonest American businesses are compared to other countries.

I never met a business owner who stuck with the PPC advertising with the exception of some nationwide franchises. Do you think there is a reason?

Is your PPC marketing working??

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