Direct Mail/Online While Working Full Time

[Kenneth McCuistion]

Hi everyone,

I'm getting ready to jump into the world of house flipping and have a question on marketing. I would like to start my marketing through direct mail and Google Adwords. I've worked in client service and sales roles for years and understand the importance of rapid follow-up and picking up the phone when called. The problem is I will still be working my 9-5 which will severely restrict my ability to immediately follow-up with phone calls or online inquiries. 

Does anyone have best practices for managing a direct mail/online campaign while working full time? Thanks!