Listing Descriptions - The Power of WORDS!

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Using powerful words in your listing descriptions is KEY! Below are key words to use and also to NOT use:

Words that make deals or improve profits
? Granite
? Energy-Efficient
? State-of-the-Art
? Maple
? Gourmet

Words that kill deals or decrease profits
? Fantastic
? Spacious
? “!”
? Charming
? Great Neighborhood

It's best to be very specific, not vague. Use descriptive, straightforward terms that tell the physical attributes of the home (like marble, spiral staircase, gourmet kitchen, and solid bamboo flooring). Lastly, remember home buyers are interested in the facts (not so much your opinion).