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Updated about 4 years ago on . Most recent reply

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Jake Boss
  • Rental Property Investor
  • Charleston, SC
2
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14
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Best small direct mailing service

Jake Boss
  • Rental Property Investor
  • Charleston, SC
Posted

Hello,

I am looking to send out around 80-100 direct mail brochures looking for potential purchase leads. Just wanted to get some suggestions on best service to use. I created an excel sheet with owners names, addresses, etc. Is there a simple and cost efficient service that I can just upload my excel and create a brochure online and have the service bulk send them out? Any suggestions? As I do not need anything fancy or anything.

I have personally printed and mailed flyers in the past but wanted to send out a-little more and save time this time around.

Any tips or suggestions would be wonderful!

Thanks so much!

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Jerryll Noorden#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
4,050
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4,757
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Jerryll Noorden#2 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Wilton, CT
Replied

The most common mistake investors make is blindly following others.

First, you need to answer why direct mail marketing? If you have  any specific reason why specifically you are doing DMM then maybe, but "everyone is doing it" is NOT a reason. 

If you have a really specific list of people for a specific reason (not absentee owners) why you are sending them then maybe...

Secondly, what is the close rate of DMM? (I said close rate, not open rate). 0.5%

That means if you sent 100 mailers, less than a whole person will close. So mathematically, you will make zero deals sending 100 mailers. Back in the day when I was a mere mortal doing DMM I got one or 1 deal every 3500 mailers I sent.

Just so you get a perspective.

So did you actually do the math and research on marketing? MEVER EVER wing marketing. You are literally throwing money away.

I wouldn't do DMM. If you did Facebook ads or PPC chances are you will get far better results than DMM.

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