Property managers — quick question:

[Bilal Nasir]

Are you relying mostly on referrals to grow your doors, or are you doing any direct landlord outreach?

Curious what’s working best right now.

[Janice Carter]

I mostly cold call for direct landlord outreach. Referrals are great and convert well but they are not always predictable. Cold calling gives me more control over pipeline growth and keeps conversations consistently flowing.