Hi all! New to the STR business and community here. I'm considering investing in the South Florida beach area market, partly because I live in SoFlo (and want to be close to the property) and because it's an obvious vacation destination. Any advice or experience on what areas specifically are not too saturated and have a better chance of cash flow over the obvious Fort Lauderdale and Miami beach markets? I have my sights set on something that is walkable to the beach but also wondering if I'm missing out on a sub-market that is more inland.
Any advice or insights are welcome. Thanks in advance!
Realtor · Hollywood, FL · Member since 2014 · 91 posts · 26 votes
5mo
The right short-term rental in South Florida can be a great investment. Closer to the beach is always a plus. Occupancy levels can be really high in the right spots. Just have to find a place that fits your budget. I have a place in Hollywood Beach. Condo with 2 separate apartments. I rent out 1 side long-term and short-term the other side when I'm not using it.
Hi all! New to the STR business and community here. I'm considering investing in the South Florida beach area market, partly because I live in SoFlo (and want to be close to the property) and because it's an obvious vacation destination. Any advice or experience on what areas specifically are not too saturated and have a better chance of cash flow over the obvious Fort Lauderdale and Miami beach markets? I have my sights set on something that is walkable to the beach but also wondering if I'm missing out on a sub-market that is more inland.
Any advice or insights are welcome. Thanks in advance!
South Florida STRs can absolutely work, but you’re right to think about saturation. Miami and Fort Lauderdale are packed, and regulations can shift fast. Walkability to the beach is great for demand, but often brutal on cash flow because prices and insurance eat your margins. Some investors are pivoting slightly inland or even out of state to balance risk and returns. Midwest markets are way less regulatory-heavy and still deliver strong numbers with way lower buy-in. But if you stay local, look at pockets like Hollywood, Dania Beach, or Pompano, where competition is thinner, and returns can be steadier. Whatever you choose, run the numbers conservatively and stress test insurance/tax jumps, because Florida will keep you on your toes.
Realtor · Hollywood, FL · Member since 2014 · 91 posts · 26 votes
5mo
The right short-term rental in South Florida can be a great investment. Closer to the beach is always a plus. Occupancy levels can be really high in the right spots. Just have to find a place that fits your budget. I have a place in Hollywood Beach. Condo with 2 separate apartments. I rent out 1 side long-term and short-term the other side when I'm not using it.
Rental Property Investor · Member since 2025 · 85 posts · 35 votes
5mo
I love South Florida rental market for its stable demand. You get the most profit doing STR. Investors interest for performing properties is high and such opportunities are usually gone fast, but it's still buyers market and if you are persistent you get what you want. IRR in 15-20% is real even with all expenses and if these numbers work for you - South Florida is your place to invest. We do a deep analysis and run stats - contact me if interested, I'll show you some numbers
Thanks for the helpful responses all! They really were useful. I think I'm going to stay out of the Fort Lauderdale market and set my sights on something Hollywood, Dania, Pompano or Deerfield. They seem to be the sweet spot markets in SoFlo.