How To Attract Executive Guests Without Overspending

[Nick Copland]

I love designing “executive-ready” units…

But many hosts think they need to spend $10k+ to make it happen.

Not true.

Here’s what actually matters:

✅ workspace

✅ fast internet

✅ blackout curtains

✅ comfortable mattress

✅ clean + neutral aesthetic

Skip the luxury decor shopping spree.

How have you positioned your units to attract higher-tier guests?