Exploring Strategies: Cold Calling, Facebook Ads, and Virtual Driving for Off-Market

[Treasure Soe]

Would anyone like to share their thoughts on the effectiveness of cold calling, Facebook ads, and virtual driving for dollars in obtaining off-market deals?

[Sherry McQuage]

Have not tried cold calling, as I don't like it when a salesy person calls me. Have run Facebook ads (not very good ROI for me, but do get friend requests from unknown men and women who think I'm attractive and stupid), and often drive for dollars...as in, at least once a week I take a different way to where I'm going. 3 times in 6 years I drove by a FSBO (for sale by owner) sign and it resulted in a successful transaction. Just as many times, it didn't result in a good outcome.

Driving for dollars is something I do coincidentally as I go about my daily work/life. What has brought the most ROI is simply talking to people (people I know, and also strangers), and helping. I volunteer with the local Habitat for Humanity, Humane Society, and aim to help where I can. When coming from contribution, people sense your sincerity...and the world often rewards you by bringing you leads. Tell people what you're looking for, be honest and helpful to others, and over time you'll find deals.

"Time on task over time"....there's no "easy" button.  Best to you!