Exploring Strategies: Cold Calling, Facebook Ads, and Virtual Driving for Off-Market
Member since 2024 · 24 posts · 3 votes
Exploring Strategies: Cold Calling, Facebook Ads, and Virtual Driving for Off-Market
Most Popular Reply
It's best to focus on one strategy and get really good at it. It won't be easy at first and once you master that one, get really good on your 2nd, 3rd, etc. Tbh, in today's market, folks want to have a personal connection or at least know the person behind the company so having a great social media presence will work as well.
22 Replies
- Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes2y
Quote from @Treasure Soe:
Would anyone like to share their thoughts on the effectiveness of cold calling, Facebook ads, and virtual driving for dollars in obtaining off-market deals?
I would not recommend facebook ads, they are expensive and have very low efficiency.
7e investments53 Reviews - Specialist · Bothell, WA · Member since 2014 · 269 posts · 80 votes2y
Highest ROI will always be from prospecting. Driving for dollars sounds great but takes a lot of time and hits. Cold calling lets you talk to people same day. I run a call center for Real Estate.
- 2ySherry McQuageBusiness MemberReal Estate Broker · Moore County, NC · Member since 2020 · 169 posts · 141 votes
Have not tried cold calling, as I don't like it when a salesy person calls me. Have run Facebook ads (not very good ROI for me, but do get friend requests from unknown men and women who think I'm attractive and stupid), and often drive for dollars...as in, at least once a week I take a different way to where I'm going. 3 times in 6 years I drove by a FSBO (for sale by owner) sign and it resulted in a successful transaction. Just as many times, it didn't result in a good outcome.
Driving for dollars is something I do coincidentally as I go about my daily work/life. What has brought the most ROI is simply talking to people (people I know, and also strangers), and helping. I volunteer with the local Habitat for Humanity, Humane Society, and aim to help where I can. When coming from contribution, people sense your sincerity...and the world often rewards you by bringing you leads. Tell people what you're looking for, be honest and helpful to others, and over time you'll find deals.
"Time on task over time"....there's no "easy" button. Best to you!
- Member since 2024 · 24 posts · 3 votes2y
Quote from @Sherry McQuage:
Have not tried cold calling, as I don't like it when a salesy person calls me. Have run Facebook ads (not very good ROI for me, but do get friend requests from unknown men and women who think I'm attractive and stupid), and often drive for dollars...as in, at least once a week I take a different way to where I'm going. 3 times in 6 years I drove by a FSBO (for sale by owner) sign and it resulted in a successful transaction. Just as many times, it didn't result in a good outcome.
Driving for dollars is something I do coincidentally as I go about my daily work/life. What has brought the most ROI is simply talking to people (people I know, and also strangers), and helping. I volunteer with the local Habitat for Humanity, Humane Society, and aim to help where I can. When coming from contribution, people sense your sincerity...and the world often rewards you by bringing you leads. Tell people what you're looking for, be honest and helpful to others, and over time you'll find deals.
"Time on task over time"....there's no "easy" button. Best to you!
Thanks for your sharing, Sherry, Appreciate it.
- Member since 2024 · 24 posts · 3 votes2yThanks for your sharing your insights.
Quote from @Gustavo Munoz Castro:
Highest ROI will always be from prospecting. Driving for dollars sounds great but takes a lot of time and hits. Cold calling lets you talk to people same day. I run a call center for Real Estate.
I'd love to learn more about your strategies and perhaps discuss how we can collaborate. Let's connect. - Member since 2024 · 24 posts · 3 votes2y
Quote from @Chris Seveney:
Quote from @Treasure Soe:
Would anyone like to share their thoughts on the effectiveness of cold calling, Facebook ads, and virtual driving for dollars in obtaining off-market deals?
I would not recommend facebook ads, they are expensive and have very low efficiency.
Thanks for the advice on facebook ads, Christ.
What marketing strategies have you found to be most effective? I'm always looking to improve and would love to hear more about your experiences. It's best to focus on one strategy and get really good at it. It won't be easy at first and once you master that one, get really good on your 2nd, 3rd, etc. Tbh, in today's market, folks want to have a personal connection or at least know the person behind the company so having a great social media presence will work as well.
- Virtual Assistant · Hinton, WV · Member since 2024 · 2 posts · 1 vote2y
I have been working virtually with US Real-estate Wholesalers and Investors. And having a virtual Cold Calling and even Acquisitions for your business will be a 100% cost and time efficient.
- Member since 2024 · 24 posts · 3 votes2y
Thanks for sharing your experience!
Do you have any specific tools or platforms you recommend for these tasks? - Virtual Assistant · Hinton, WV · Member since 2024 · 2 posts · 1 vote2y
Quote from @Treasure Soe:
Thanks for sharing your experience!
Do you have any specific tools or platforms you recommend for these tasks?Absolutely, check dm.
- Flipper/Rehabber · San Antonio, TX · Member since 2017 · 101 posts · 73 votes2y
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
- 2yAnderson S.Business MemberLender · Brooklyn, NY · Member since 2024 · 209 posts · 50 votes
Quote from @Colby Hager:
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
I'd love to learn more about your strategies for FB. We've found them to be a money pit.
Brooklyn Funding Group59 Reviews - Specialist · Bothell, WA · Member since 2014 · 269 posts · 80 votes2y
Quote from @Colby Hager:
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
Facebook has worked for you? Interesting, are you advertising to find motivated sellers?
- Member since 2024 · 24 posts · 3 votes2y
I use cold calling method for generating leads but it is not effective as much as I thought. I got wrong numbers and most of the owners are not interested in selling their homes. Now, I'm trying to explore the virtual driving for dollar method to generate leads. I also would like to connect with you for your effective strategies on FB ads.
Anyways, appreciate your comment and suggestion.
- Member since 2024 · 24 posts · 3 votes2y
Quote from @Colby Hager:
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
I use cold calling method for generating leads but it is not effective as much as I thought. I got wrong numbers and most of the owners are not interested in selling their homes. Now, I'm trying to explore the virtual driving for dollar method to generate leads. I also would like to connect with you for your effective strategies on FB ads.
Anyways, appreciate your comment and suggestion.
- Flipper/Rehabber · San Antonio, TX · Member since 2017 · 101 posts · 73 votes2y
Quote from @Gustavo Munoz Castro:
Quote from @Colby Hager:
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
Facebook has worked for you? Interesting, are you advertising to find motivated sellers?
Most definitely and yes.
- Specialist · Bothell, WA · Member since 2014 · 269 posts · 80 votes2y
Quote from @Colby Hager:
Quote from @Gustavo Munoz Castro:
Quote from @Colby Hager:
Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.
I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts.
I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.
If you have the ability or the budget, building out a proper SEO strategy should be a top priority.
Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.
What are you doing right now to generate leads?
Facebook has worked for you? Interesting, are you advertising to find motivated sellers?
Most definitely and yes.
very cool, what kind of cost per lead/cost per acquisition are you seeing? Conversion rate?
- Specialist · Krakow, Europe · Member since 2019 · 87 posts · 25 votes1y
Over the past three years, I’ve been using most of the major off-market techniques.
One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.
The two best strategies I’ve found are inbound methods: direct mail and Google Ads.
Direct mail can be expensive, but it can also yield highly discounted properties.
Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.
- 1yPatrick DruryBusiness MemberReal Estate Agent · Columbus, OH & Cleveland OH · Member since 2021 · 1k+ posts · 2k+ votes
@Treasure Soe
Smile and dial
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