Sorry for a lengthy post, but you need the context to be able give me some advice. I have been a mortgage lender on this forum for over a decade and done quite well over the years here. 

I pivoted last summer and decided to buy a Skid Steer with a forestry mulching head to get in the business of clearing overgrown brush and trees from peoples property to turn them into park like finish. I have had success for the jobs that I have done with very happy clients, however most of the mom and pop jobs I get invited to bid are shocked by the cost. I feel like they see my FB Market place add, want the work done but don't have a clue what it costs to have the job done and are not prepared to cover those costs that their eyes told them they wanted done. 

To combat this problem, I have offered my clients a 5 minute approval for a HELOC that can be approved for $25,000 - 1 million on any primary, secondary, and rental of 1-4 units. Despite that, and even having a couple of customers get approved for $250K for one and another for $62K. I have still ran into a lot of tire kickers that end up wasting my time and cost me money just to go to the jobs to talk with them, walk the property and give them a quote. The jobs I have done with great success have all been with the real estate investment crowd versus the mom and pops.

What advice would you give a guy like me? Refine my target audience???? other advice, help a brutha out :)