Leveraging your history
I’ve been a broker in East Tennessee, more specifically Knoxville and Southeast Tennessee, for over 20 years and I’m also an investor myself. Somewhere along the way I started writing longer blog content about my market. Not just “here’s the cap rate on this deal” but actual stories about the town, the neighborhoods, the history behind a property.
Here’s an example, a post I put up today about how Knoxville figures from the last 250 years of America as we celebrate the holiday: https://knoxvillerob.com/2026/07/02/knoxville-in-america-250-the-politician-the-paperboy-and-the-rest-of-knoxvilles-strange-gift-to-america/
No market data in it at all. Just history and place.
Here’s my question for this crowd: does that kind of content do anything for you as an investor, or is it just noise you scroll past to get to the numbers?
I keep hearing the 80/20 rule thrown around content strategy. Some people say 80% value/education, 20% personality. Others say flip it. Nobody’s ever told me where “love letter to my market” content fits, if it fits at all.
Genuinely asking. If you’re evaluating a market or an agent, does narrative content build any trust, or do you want deal structure and nothing else? More of what I do is at KnoxvilleRob.com if you want to see the range of it, but I’m here for the debate, not the traffic.