Realtor vs investor postcards

[Shanequa J.]

I'm a Realtor that wants to start wholesaling and sending postcards. When I did it years ago, I wasn't a Realtor. 

Should the postcards be geared towards listing the house then when I speak with the owner, present an investor offer. 

Or should it be an investor style postcard from the very beginning?

[Francisco Hernandez]

Quote from @Shanequa J.:

Quote from @Francisco Hernandez:

Quote from @Shanequa J.:

Quote from @Francisco Hernandez:

Postcards are cool. Here's a few tips. 

Try to network with other wholesalers to see how much volume you need, what type of postcards and how competitive each market is. 

Have a process on what you are going to do with these leads. 

When offering a seller options you are selling speed vs convenience, do they want to move on fast? cash offer for less. Do they want top dollar? go in the MLS and wait for the right buyer.

Hope this helps. Anything else reach out. 

 I'll be sending 3k postcards every 6 weeks.

Should my postcards be geared towards listing the house or buying it as an investor?

I'm mailing postcards bc I want to find off market investment deals 

 My advice would be to find really good data and focus on one niche. Try to get good at one particular type of seller first. Are you targeting foreclosures? probates? divorces? Expired listings? all good sources but in the end you need to focus on becoming good at converting a particular type of lead. Postcards can work, track your numbers, be specific with your data, have a process in place on how to convert these leads and you increase your chances. 

I'm mailing to tax delinquent owners. I don't want to sound rude, but you've replied twice with information I already know about. Yet you still haven't answered my original question.

The first reply had all the information you need to consider and then use to make a decision that fits your business. 

Not every seller wants to use a realtor, not every seller wants to sell their house at a discount. If you advertise as a realtor you are specifically targeting people that are thinking about listing their homes. Anyone that is in emergency mode, won't contact you because they need help now. 

If you advertise as a wholesaler, you are pushing away anyone that wants to list their home at market price because they know you are trying to make a cash offer and that's not for them. 

You need a sales process that addresses both if you want to be able to help both customers. 

That is literally the expanded version of the first reply. If you only do one, you are cutting your possible leads by half.