Everyone talks about how many contracts they get… but that’s not the full picture 👀

[Jeremy Beland]

Here’s what our 2025 year-to-date numbers look like from our direct-to-seller marketing in NH and MA:
✅ 31 properties under contract
❌ 4 that didn’t work out
🕒 8 pending or assigned, waiting to close
🏁 19 closed—either bought or sold on our end

What I’m most proud of isn’t just the volume.
It’s the low fallout rate and high revenue per deal 💰
That’s what really moves the needle.

We learned this lesson the hard way.
In the early days, we used to get excited about how many contracts we had…
But we quickly realized a contract means nothing until it actually closes.

A deal isn’t a deal until it hits the closing table.

So we stopped chasing contract volume and started focusing on how many deals actually closed—and how much each deal actually made.

That shift required us to level up every part of our business.
🗣 Better acquisition conversations
🎯 Stronger training
🔧 Tighter systems
📈 And a ton of reps

It’s taken years of learning, testing, adjusting, and building the right systems.
And most importantly—a rock solid team that makes it all work 🙌

We’re not perfect, but we’ve worked hard to get here.
And what we do in our own business is exactly what I coach others to do every day.

If you’re in this game too, I’ll say this:
It’s not about how many contracts you get.
It’s about how many close—and how profitable they are 💯
Sometimes less really is more.