Depth beats width: why I stopped chasing markets and committed to one
One of the biggest shifts that changed how I operate: I stopped spreading myself across markets and went all-in on Detroit / Wayne County.
Early on it's tempting to chase whatever market looks hot that week. But the operators actually closing deals aren't the ones with the widest net, they're the ones who know one market cold. They know the neighborhoods, the equity patterns, what a real discount looks like, which streets move and which don't. That kind of knowledge only comes from depth, not from jumping around.
Committing to one market means my lead flow, my comps knowledge, and my follow-up all compound instead of resetting every few weeks. Every conversation makes the next one sharper because it's all in the same market.
Detroit/Wayne County fits my buy box, so that's where I'm planting my flag and building real depth.
Curious how others think about this: do you go deep in one market, or do you run multiple? And what made you choose your approach?