300 dials a day, zero qualified conversations. here's what was actually wrong
everyone talks about dial volume. 200 a day, power dialer, stack your lists.
i've run campaigns doing 300 dials a day that came back with zero qualified conversations. i've also run campaigns doing 80 dials that booked 5-6 serious seller calls that same week. wasn't the dialer. wasn't the script. it was the list.
what most investors do, and honestly most VAs too, is grab whatever list they can find. probate, absentee, pre-foreclosure, vacant, doesn't matter. dump it in the dialer and go. the data is six months old, half the numbers are disconnected, and a good chunk of those "motivated sellers" made their decision over a year ago and either sold or stopped caring.
the contact rate doesn't lie. if you're burning 100 dials to get 3 live conversations, something is wrong with the list. a clean, recently skip-traced list gets you 8-12 conversations per 100 dials. if you're under 5, the data is stale.
two things that move the needle more than anything: pull fresh data (skip-traced within 30-60 days, not recycled county records) and sort by where people are in the process, not just list type. pre-foreclosure with a court date 90 days out is a completely different call than someone who just got a notice of default filed. same category, totally different urgency.
anyway. if your contact rate is bad, i'd look at the list before i touched the script.